Social Media and Communications Advisor

About Us

The Government of Alberta is committed to a diverse and inclusive public service that reflects the population we serve to best meet the needs of Albertans. Consider joining a team where diversity, inclusion and innovation are valued and supported. For more information on diversity and inclusion, please visit: https://www.alberta.ca/diversity-inclusion-policy.aspx

The Automobile Insurance Rate Board was established by legislation to regulate the pricing of automobile insurance in Alberta, as an independent agency reporting to the President of Treasury Board and Minister of Finance. Its mission is to independently regulate automobile insurance rating programs and educate consumers to ensure Albertans have access to a robust automobile insurance marketplace.

For further information about Treasury Board and Finance, see our website at http://www.finance.alberta.ca
 

Role Responsibilities

Are you passionate about creating impactful, engaging content that can make a real difference in public education? Join us at the Automobile Insurance Rate Board (AIRB) as a Social Media & Communication Advisor and play a vital role in educating Alberta’s drivers about automobile insurance. If you have a knack for storytelling and a commitment to making information accessible and engaging, this role offers an opportunity to drive meaningful communication that reaches millions across Alberta.

The Social Media & Communication Advisor is at the heart of AIRB’s public engagement initiatives, tasked with developing dynamic social media content that informs and empowers Alberta’s 3.5 million drivers. In this role, you will create and manage text, image, and video content across AIRB’s social platforms, driving awareness about essential driver education resources. Reporting to the Policy and Communications Advisor, you’ll be integral to shaping AIRB’s public image, crafting messages that reflect the Board’s mission to educate and support Alberta’s insurance consumers.

Roles and responsibilities include:

• Content Creation & Strategy: Design and implement creative content that resonates with diverse audiences across AIRB’s social media channels, including original text, graphics, and video materials focused on auto insurance education.
• Engagement Monitoring: Use key performance indicators (KPIs) to monitor, track, and report on engagement metrics, helping to refine and optimize future content.
• Content Calendar Management: Develop and maintain an editorial calendar, ensuring timely, relevant, and consistent communication across all channels.
• Community Engagement: Actively moderate social channels to gather user feedback, respond to inquiries, and identify topics for future content, nurturing a supportive online community.
• Stakeholder Collaboration: Work closely with internal and external stakeholders to create presentations, key messages, and blog content that communicate AIRB’s driver education initiatives to a wide range of audiences.
• Trend Analysis: Monitor industry trends and social media performance, contributing insights to adjust content strategies and address emerging topics that impact Alberta drivers.

This position offers a unique opportunity to engage in impactful work that directly contributes to public service by creating content aimed at enhancing the education and safety of Alberta’s drivers. You’ll have the chance to grow professionally within a regulatory environment, gaining valuable hands-on experience alongside seasoned experts in communications, policy, and industry relations. 

Working in a collaborative and supportive environment, you’ll connect with AIRB staff, industry associations, and national rate regulators, receiving insights and guidance to support your success. This role provides creative freedom to design compelling campaigns that align with AIRB’s communication standards, ensuring the quality and consistency of content across various channels. As a key player in expanding AIRB’s online presence, you’ll shape the first impression for many Albertans interacting with AIRB, helping to strengthen the organization’s public image and reach across Alberta.

If you're a proactive, creative thinker with a passion for public education, we invite you to apply and help AIRB make a difference in Alberta’s driver education and insurance landscape. Join us and use your communication skills to drive change in one of Alberta’s most important public sectors!

Qualifications

University graduation in a relevant field such as Marketing, communications, or related field. Experience in public and/or private sector environments is considered an asset.

Assets:

• Demonstrated communication, English language, and time management skills.
• Proficiency in the areas of multimedia and web design, and digital media applications, preferred.
• Ability to build relationships and deal effectively with internal stakeholders.
• Strong verbal, written, and presentation skills.
• Appreciation for engaging internal communication strategies and the need for different approaches to communications.
• Ability to analyze information, summarize and synthesize feedback and make recommendations based on findings.

Equivalencies may be considered on the basis of 1 year of education for 1 year of experience; or 1 year of experience for 1 year of education. 

APS Competencies

Competencies are behaviors that are essential to reach our goals in serving Albertans, and the foundation for our talent management programs, including hiring decisions. We encourage you to have an in-depth understanding of the competencies that are required for this opportunity and to be prepared to demonstrate them during the recruitment process. The link below will assist you with understanding competencies:

http://www.chr.alberta.ca/Practitioners/?file=learning/apscompetencies/titlepage&cf=9
http://www.chr.alberta.ca/learning/apscompetencies/apscomp-self-assessment-questionnaire.pdf 

In this role, you will contribute to our team by demonstrating the following behavioral competencies: 

Agility: Research timely and relevant automobile insurance topics, and recommends options to contribute to AIRB social media and/or web content.

Develop Networks: Seek opportunities for partnership and collaboration with industry stakeholders to expand consumer education on automobile insurance - includes development of social media or advertising campaigns.

Systems Thinking: Monitoring and analysis of website and social media statistics as sources for consumer education and information.

Creative Problem Solving: Research topics and content, what resonates with target audience and develop future posts to attract new followers.

Salary

$2,345.14 to $3,076.28 bi-weekly ($61,208 - $80,290 per year)

Notes

This is a permanent, full-time position working 36.25 hours per week, Monday to Friday.

This position is located in the AIRB Office, Canadian Western Bank Place (3000, 10303 Jasper Avenue) in Edmonton. 

Candidates with lesser qualifications may be considered at a lower classification and salary. This competition may be used to fill future roles at the same or lower classifications.

Candidates may be asked to participate in a written assessment. Final Candidates for this position will be asked to undergo a security screening.

What we offer: 

• Working for the Alberta Public Service – https://www.alberta.ca/advantages-working-for-alberta-public-service.aspx
• Pension plans:
• Public Service Pension Plan (PSPP) – https://www.pspp.ca/
• Leadership and mentorship programs
• Professional learning and development
• Positive workplace culture and work-life balance
• Opportunity to participate in working from home up to two days per week and modified work schedule agreements.
• Research Alberta Public Service Careers tool – https://researchapscareers.alberta.ca/