Digital Media Specialist

Role Responsibilities

The Automobile Insurance Rate Board (AIRB) is an independent agency established through legislation to regulate automobile insurance pricing in Alberta. Reporting to the President of Treasury Board and Minister of Finance, the AIRB’s mandate is to ensure a fair and sustainable insurance marketplace by independently reviewing and approving insurance rating programs, while also providing clear, accessible information to consumers.

We are seeking a Digital Media Specialist to enhance AIRB’s digital presence through the development and execution of effective online strategies. In this role, you will manage social media channels, oversee website content, and lead email marketing initiatives. You will also support the development of key messages, correspondence, and presentations to engage and inform external audiences.

Responsibilities include but are not limited to:

• Developing and executing digital media products (web content, multimedia assets, social media, and email communications) that clearly translate AIRB's technical insurance rate information into accessible, accurate, and user-friendly content for diverse audiences.
• Supporting increased public awareness and understanding of automobile insurance rate-setting processes by producing engaging digital storytelling, visualizations, and plain-language content aligned with AIRB's mandate for transparency.
• Maintaining and continuously improving AIRB's web presence by ensuring content is current, accessible (WCAG-compliant), and optimized for usability, searchability, and performance across devices.
• Monitoring and analyzing digital performance metrics (e.g., web analytics, engagement data) to inform content strategies, optimize campaigns, and improve audience reach and engagement.
• Applying and upholding AIRB's visual identity, tone of voice, and branding standards across all digital media, ensuring a cohesive and professional presentation that reinforces organizational credibility.

Please click on this link to view the job description for this position.

APS Competencies

Competencies are behaviors that are essential to reach our goals in serving Albertans. We encourage you to have an in depth understanding of the competencies that are required for this opportunity and to be prepared to demonstrate them during the recruitment process.

This link will assist you with understanding competencies:
https://www.alberta.ca/system/files/custom_downloaded_images/psc-alberta-public-service-competency-model.pdf.

Systems Thinking – Ability to consider the whole system and recognize links between everything from the complex network of global to departmental priorities. Set goals within the context of long-term outcomes and broad perspectives.

Agility – Ability to anticipate, assess, and readily adapt to changing priorities, manage resilience in times of uncertainty and effectively work in a changing environment.

Creative Problem Solving – Ability to assess options and implications in new ways to achieve outcomes and solutions.

Develop Networks – Proactively building networks, connecting and building trust in relationships with different stakeholders.

Qualifications

University graduation in marketing, communications, or other related field; no experience required; or equivalent as described below.

Equivalency: Directly related education or experience considered on the basis of:

• 1 year of education for 1 year of experience; or
• 1 year of experience for 1 year of education.

Requirements:

• Proficiency in the areas of multimedia and web design, and digital media applications

Assets:

• Experience in public and private sector environments
• Experience with Canva, Adobe Creative, and WordPress
• Knowledge of digital media accessibility
  
  

A cover letter must accompany your application and should indicate how your previous work experience aligns to the qualifications and competencies required. Please provide clear examples of how you meet the criteria and skills required in your cover letter. Failure to provide a cover letter will lead to the application being screened out. A cover letter will be one of the ways to assess communication skills of candidates.

Minimum recruitment standards outline the minimum education and experience required for appointment to a job classification. 
Refer to https://www.alberta.ca/alberta-public-service-minimum-recruitment-standards.

Notes

This position is a permanent full-time role with the standard weekly work hours of 36.25, Monday to Friday (in office).

•  Final candidates will be required to undergo a security screening.

Any costs associated with obtaining the required documents/checks as noted or interview travel expenses, will be the responsibility of the candidate. Out-of-province applicants can obtain the required documents/checks from the province they currently reside in. 

Links and information on what the GoA have to offer to prospective employees.

• Working for the Alberta Public Service - https://www.alberta.ca/advantages-working-for-alberta-public-service.aspx.
• Public Service Pension Plan (PSPP) - https://www.pspp.ca.
• Alberta Public Service Benefit Information - https://www.alberta.ca/alberta-public-service-benefits.
• Professional learning and development - https://www.alberta.ca/professional-development-support-directive.
• Research Alberta Public Service Careers tool – https://researchapscareers.alberta.ca.
• Positive workplace culture and work-life balance.
• Leadership and mentorship programs.