Dig Content & Engagement Spec

Role Responsibilities

We’re seeking a Digital Content and Engagement Specialist with excellent writing skills; and a thorough knowledge of the principles and approaches associated with effective public engagement through a variety of digital and social media platforms to step into this role.

Reporting to the Manager, Consumer Education and Awareness, the Digital Content and Engagement Specialist is responsible for supporting the Utilities Consumer Advocate (UCA) in ensuring the quality and timeliness of website content, as well as the effectiveness of the UCA's social media presence. Working with content experts, the position is also responsible for developing, writing, editing, proofreading and maintaining engaging, public-facing on-line content, including website content, for the UCA.

The position provides advice to UCA managers and staff on leading edge new/social media and on-line public awareness processes and developments. The work of the position sparks and nurtures on-line conversations about energy and energy choice to equip consumers to make informed decisions and also position the UCA as the utilitie's expert and helpful resource.

The position will ensure that the UCA plan and associated products closely align with, and support, the Divisional Social Media Strategy. The Digital Content and Engagement Specialist is responsible for interacting with staff at all levels of the UCA to continuously update, evolve and improve website content.

Your responsibilities will include:

• Leads the development, execution and ongoing growth of the UCA's social and digital media presence and on-line public awareness and engagement plans to support the objectives outlined in the UCA's Consumer Education and Awareness Program and Divisional Social Media Strategy.
• Closely collaborates with the Consumer Education and Awareness team, using social media to promote initiatives, resources and tools.
• Research multi-media and social/digital trends, best practices and markets; and briefs Consumer Education and Awareness Manager and UCA management team on emerging social/digital media issues and opportunities and provides advice on the direction the UCA should be moving in.
• Creates original and re-purposed web content that is engaging and compelling for diverse audiences; works with content experts to ensure appropriateness, accuracy and timeliness.
• Develops creative, clear, strategic and interesting editorial and creative content for the UCA’s social and digital media platforms, including website navigation plans and copy, social media copy, video scripts and infographics.
• Monitors and analyzes media, stakeholder and consumer social media channels and notifies the management team of any breaking contentions issues on-line; consults with management team and Affordability and Utilities Communications staff to develop communications strategies to address issues based on understanding of the specialized nature of social media and digital communication networks. Uses judgment and independent decision-making skills to determine relevancy and appropriateness of sharing content produced by other sources on the social media accounts.
  
  

Please click on this link to view the job description for this position.

APS Competencies

Competencies are behaviors that are essential to reach our goals in serving Albertans. We encourage you to have an in depth understanding of the competencies that are required for this opportunity and to be prepared to demonstrate them during the recruitment process.

This link will assist you with understanding competencies: https://www.alberta.ca/system/files/custom_downloaded_images/psc-alberta-public-service-competency-model.pdf.

• Drive for Results
• Build Collaborative Environments
• Systems Thinking
• Creative Problem Solving

Qualifications

University graduation in communication, marketing, digital or content marketing or a related field plus two years progressively responsible related experience; or equivalent as described below.

Equivalency: Directly related education or experience considered on the basis of:

• 1 year of education for 1 year of experience; or
• 1 year of experience for 1 year of education.

Required experience:

• Experience researching, writing, and editing, including writing for the web, social media engagement, including interacting with users on various social media platforms.
• Experience managing tight timelines and multiple requests, balancing individual contributions with content best-practices, and with brand and messaging consistency.
• Experience and knowledge in using Google Analytics, including creation of reports, advertising and graphic design techniques and Search Engine Optimization (SEO).
  
  

The following assets will be considered:

• Experience with platforms such as Umbraco, Adobe and Microsoft products.
• Knowledge of advertising and graphic design techniques.
• Video creation and editing abilities.
  
  

Minimum recruitment standards outline the minimum education and experience required for appointment to a job classification. Refer to https://www.alberta.ca/alberta-public-service-minimum-recruitment-standards.

Notes

Hours of Work:

• 8:15 am to 4:30 pm
• 36.25 hours per week (full-time) Monday to Friday.
  
  

Term of Employment:

• Temporary

Location:

• Edmonton
  
  

In your resume, please include dates (including months and years) associated with all education and work experience. For example, January 2006 – June 2009 (part-time). This example is provided for illustrative purposes only. Applicants are encouraged to present their information clearly and thoroughly, using a format that best conveys their experience.

Cover letter is Mandatory.

Any costs associated with obtaining the required documents/checks as noted or interview travel expenses, will be the responsibility of the candidate. Out-of-province applicants can obtain the required documents/checks from the province they currently reside in.

Links and information on what the Government of Alberta has to offer to prospective employees:

• Working for the Alberta Public Service - https://www.alberta.ca/advantages-working-for-alberta-public-service.aspx.
• Public Service Pension Plan (PSPP) - https://www.pspp.ca.
• Alberta Public Service Benefit Information - https://www.alberta.ca/alberta-public-service-benefits.
• Professional learning and development - https://www.alberta.ca/professional-development-support-directive.
• Research Alberta Public Service Careers tool – https://researchapscareers.alberta.ca.
• Positive workplace culture and work-life balance.
• Leadership and mentorship programs.