Creative Copywriter

Role Responsibilities

The creative copywriter is responsible for developing and delivering creative products for a high volume of campaigns and other creative and social media assignments, often under tight timelines. The position must ensure quality of product while meeting all creative deadlines and aligning with government brand standards.

As part of the CPE creative team, this position works with a high degree of independence and in a collaborative manner with designers and digital content specialists to ensure objectives and deadlines are met, and materials are aligned with government brand standards.

What you will do: 
 

• Write compelling copy for communications and marketing materials covering all mediums (print, radio, video, OOH, social, online display, and collateral)
• Proofread materials to ensure accuracy and consistency, and compliance with the GoA voice, tone and style guide
• Interpret creative briefs, identify and develop themes for creative development
• Explore creative options and develop creative concepts for consideration
• Write creative strategy statements, rationale, and presentations
• Present creative concepts to colleagues and clients
• Review copy produced by branch colleagues and suggest edits for brevity and compliance with GoA brand, voice and tone
• Partner closely with designers, digital content specialists, and communication advisor

Candidates should have:

• Demonstrated prowess in copywriting for all advertising mediums
• A strong working knowledge of Microsoft Office products
• Strong editorial, proofreading, and writing skills
• Familiarity with keyword research
• Experience with SEO copywriting best practices
• Experience with social media and content marketing
• Excellent interpersonal, verbal, and written communication skills
• Ability to manage multiple projects and meet deadlines under pressure
• Ability to work independently and in a team environment
• Passion for writing with an excellent portfolio of work

Please click on this link to view the job description for this position.

APS Competencies

Competencies are behaviors that are essential to reach our goals in serving Albertans. We encourage you to have an in depth understanding of the competencies that are required for this opportunity and to be prepared to demonstrate them during the recruitment process.
 

• Agility - Ability to anticipate, assess and readily adapt to changing situations/environments.
   
• Drive for Results - Understanding what outcomes are important and maximizing resources to achieve results that are aligned with the goals of the organization while maintaining accountability to each other and external stakeholders.
   
• Develop Self and Others - Committed to a lifelong learning and the desire to invest in the development of the long-term capability of yourself and others. 
   
• Build Collaborative Environments - Leading and contributing to the conditions and environments that allow people to work collaboratively and productively to achieve outcomes.
   
• Develop Networks - Proactively develop networks, connect and build trust in relationships with different stakeholders.
   
• Systems Thinking - Ability to understand how your work will impact.
   
• Creative Problem Solving - Ability to assess options and implications, engage different perspectives and create strategic solutions for communications challenges.

This link will assist you with understanding competencies: https://www.alberta.ca/system/files/custom_downloaded_images/psc-alberta-public-service-competency-model.pdf.

Qualifications

University graduation in a related field plus 2 years progressively responsible related experience.

Equivalency (directly related education or experience considered on the basis of):
 

• 1 year of education for 1 year of experience; or
• 1 year of experience for 1 year of education.

Notes

The successful candidates will be evaluated on a combination of experience and education.

Please ensure your resume highlights how your previous work experience is related to the qualifications and requirements for this position. Please clearly state the employment dates on your resume with the month and the year.

For employment: Please indicate whether your work experience is casual, part-time or full-time. Example: Receptionist, Jan 2018 - June 2021, Part-time (three 8 hour shifts/week).

Other information:

This competition may be used to fill current and future vacancies at equal or lesser classifications across the Government of Alberta. Final candidates for this position will be required to undergo a security screening.

Any costs associated with obtaining the required documents/checks as noted or interview travel expenses, will be the responsibility of the candidate. Out-of-province applicants can obtain the required documents/checks from the province they currently reside in.

Links and information on what the GoA has to offer to prospective employees:
 

• Working for the Alberta Public Service – https://www.alberta.ca/advantages-working-for-alberta-public-service.aspx
• Pension plans: Public Service Pension Plan (PSPP) – https://www.pspp.ca
• Management Employees Pension Plan (MEPP) – https://www.mepp.ca
• Alberta Public Service Benefit Information - https://www.alberta.ca/alberta-public-service-benefits 
• Leadership and mentorship programs
• Professional learning and development - https://www.alberta.ca/alberta-public-service-human-resource-directives
• Positive workplace culture and work-life balance
• Opportunity to participate in flexible work arrangements such as working from home up to two days per week and modified work schedule agreements.
• Research Alberta Public Service Careers tool – https://researchapscareers.alberta.ca